Door County Shop Opens Friday, May 15 at 10AM!
Door County Shop Opens Friday, May 15 at 10AM!

Sunrise on Main is a social business where sales help fund our nonprofit partners.


Shop all sizes and styles at affordable prices!
Great looks await you at Sunrise on Main -
Come discover yours!

Shop our HUGE selection of curated apparel and accessories, including designer & vintage. Inventory added daily!


Sunrise on Main is a women's resale Boutique featuring fashionable & upscale clothing and accessories (including designer and vintage) in Green Bay's historic Olde Main District - and now open seasonally in Egg Harbor, Door County!
Sunrise on Main is a social business where proceeds from the sale of donated clothing help fund our nonprofit partners:
Green Bay - Mandolin Foundation & Amanda's House
Egg Harbor - Door County Jazz Foundation
You will love the welcoming, spacious feel of our lovely space and the special charm of our 129-year old brick building in the Olde Main District!
Stop by soon to shop our expansive selection of lovely merchandise, including special occasion apparel! We look forward to welcoming you!
Our second shop is located at 7755 Hwy. 43/Main St. in the heart of Egg Harbor in beautiful Door County! This seasonal location features a curated selection of name brand, designer, and vintage pieces with a Door County vibe!

Congrats to our owner, Joan Johnson, on her nomination for Insight Magazine's Women of Influence Award (2020 & 2021)!
Joan received the 2020 Nancy A. Felhofer leadership award from Management Women, Green Bay's premier women's leadership organization.
Joan also received the 2020 Spirit of Main Street award from Green Bay's Olde Main District for her efforts in championing the redevelopment of this historic area of Green Bay!
Check out these great stories featuring Sunrise on Main!
Sunrise on Main featured in article on unique places to shop in Green Bay!
Sunrise on Main featured on Local 5 Live for the Door County shop opening https://www.wearegreenbay.com/local5live/support-local-women-when-you-shop-at-sunrise-on-main/ and for second-hand wardrobe day
Article featuring Sunrise on Main's participation in the Transgender Day of Visibility event in the Press Gazette
Article featuring Sunrise and Reset.Life, our nonprofit partner, in Insight Magazine
Owner, Joan Johnson's Interview on NBC-26 TV
Article on our move to 1244 Main: Green Bay Press Gazette
Sunrise featured in local Downtown Faces Forward Campaign
Sunrise on Main's social enterprise model relies on donations of upscale, boutique-style clothing and accessories from individuals and retailers who share our passion to enrich the lives of women in our community.
Donations of like-new clothing and accessories to our non-profit partners are tax-deductible and accepted during store hours - no appointment needed. Convenient parking & drop-off: in Green Bay, at the side entrance on St. George St., and in Egg Harbor, right in front of the store entrance off the parking lot shared with Fireside Restaurant.
Come visit our charming space & check out our wide selection of fashionable, affordable clothing and accessories.
Green Bay Location
1244 Main Street (Olde Town Crossing Complex)
Olde Main District
Hours:
Tuesdays 11:00 - 4:00
Wednesdays 11:00 - 5:00
Thursdays 11:00 - 5:00
Fridays 11:00 - 4:00
Saturdays 10:00 - 3:00
Closed Sundays & Mondays
Free parking in back (off St. George Street - Olde Town Crossing)
Enter through side entrance under the green canopy on St. George St.
Egg Harbor Location
7755 Hwy. 42/Main St.
(across from One Barrel Brewing)
Free parking in the parking lot at our entrance (next to Fireside Restaurant)
EGG HARBOR STORE RE-OPENING FOR THE SEASON MAY 15, 2026!
Open at 10 AM Thursday - Monday, then 7 days a week in early June
Now Hiring for the 2026 Season!
Email Joan at sunriseonmain@gmail.com for details.
Sunrise on Main Boutique - Shop with Purpose

Plan a fun shopping outing with friends!😃💗😃

We are not a thrift store. At Sunrise on Main you will find carefully curated fashionable and upscale items that are in like-new condition! We also carry many brand-new items!
We have your size at Sunrise on Main - from 00 - 3X
Sunrise on Main is a Boutique for every woman! Fewer plus sizes available at our Egg Harbor store.
A loyal shopper recently told us all the things she loves about Sunrise on Main, including the fact that we have such a great selection of one-of-a-kind items! Choose from dozens of brand names and find unique pieces to build your wardrobe at wonderfully affordable prices!
At Sunrise on Main you can feel good about shopping, knowing that your purchase of donated items helps fund our non-profit partners. Shop with purpose at Sunrise on Main!
We pride ourselves in attentive, friendly customer service and are delighted to help our shoppers find that special piece to add to their wardrobe. The bonus for us is getting to know the wonderful women who walk through our doors every day!
Our shoppers love what we call the 3 Ms: the unique merchandise they find, the considerable money they save, and our compelling mission that helps other women in our community. Consider donating your fashionable and upscale clothing to our non-profit partners, to be sold in both shops. Donations are tax-deductible. See Donation Information tab for more info.
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