1240 Main Street, Suite 2, Green Bay, WI 54302


About Us


Upscale, affordable resale with a mission!

 Sunrise on Main is a women's resale Boutique featuring fashionable & upscale clothing and accessories in Green Bay's historic Olde Main District. Proceeds help fund our non-profit partner, RESET.LIFE, helping women launch in work and life by fostering personal and professional growth, entrepreneurial development, and interpersonal connection.



Sunrise on Main is moving two doors down to better serve you! 

We have purchased the former "Big Tomatoes" building on the corner and are busy making renovations to welcome you to our new space very soon! We will now have more room to spread out in the Boutique, and our nonprofit partner, Reset.Life, will enjoy more than twice the space! We can't wait to welcome you to our new digs!


Sunrise on Main in the news!

Check out these great stories featuring Sunrise on Main!

Owner, Joan Johnson's Interview on NBC-26 TV

Article on our upcoming move to 1244 Main:  Green Bay Press Gazette

Sunrise featured in local Downtown Faces Forward Campaign

Social Enterprise Model

Sunrise on Main's social enterprise model relies on donations of upscale, boutique-style clothing and accessories from individuals and retailers who share our passion to enrich the lives of women in our community. 

Donations to RESET.LIFE, a 501(c)(3) organization, are tax-deductible and may be dropped off during store hours - no appointment needed. 

See the RESET.LIFE tab above for more info.

While we are closed, donations of clothing and accessories to Reset.Life are being accepted at our back entrance (look for the bins on the stoop, which are checked daily). See Donation Info tab above for more info.

Come visit our charming space & check out our wide selection of fashionable, affordable clothing and accessories. You will love our shop!

1240 Main Street (Olde Town Crossing Complex), East Green Bay

Open Tues., Wed., Thurs. 10 - 5, Fri. & Sat. 10 - 4

Park/enter in back off St. George Street

Sunrise on Main Boutique

Shop for Yourself - Uplift Someone Else


Sunrise on Main Boutique



We are not a thrift store. At Sunrise on Main you will find carefully selected fashionable and upscale items that are in excellent condition! We also carry many brand-new items!  


We have your size at Sunrise on Main - from 00 - 3X (with even a few 4X) 

Sunrise on Main is a Boutique for every woman!

one-of-a-kind items

 One customer recently told us all the things she loves about Sunrise on Main, including the fact that we have such a great selection of one-of-a-kind items! Choose from dozens of brand names and find unique pieces to build your wardrobe at wonderfully affordable prices!

feel-good shopping

At Sunrise on Main you can feel good about shopping, knowing that your purchases help fund our non-profit partner, RESET.LIFE, helping women reset their lives through our RISE programs. Say yes to guilt-free shopping! Shop for Yourself - Uplift Someone Else!


We pride ourselves in attentive, friendly customer service and are delighted to help our shoppers find that special piece to add to their wardrobe. The bonus for us is getting to know the wonderful women who walk through our doors every day!

Love to Shop Here? Consider DOnating your fashionable clothing!

Our shoppers love what we call the 3 Ms:  the unique merchandise they find, the considerable money they save, and our compelling mission that helps other women in our community. Consider donating your fashionable and upscale clothing to RESET.LIFE, our non-profit partner, for sale in the Boutique. Donations are tax-deductible. See Donation Information tab for more info.